Job Title: Digital Marketing Specialist

Position: Full-Time (LPG Conversion Workshop)
Location: Dhaka
Experience:  1–3 years in digital marketing with a focus on paid ads and lead generation

Salary: Negotiable

Department: Workshop Operations

About Us

Maple Leaf LPG is a trusted name in automotive LPG/CNG conversion and maintenance. We’re known for delivering cost-effective, high-quality, and environmentally friendly solutions to vehicle owners. As we aim to rebuild our digital lead funnel, we’re looking for a performance-driven marketer to take charge.

Job Summary

We need a sharp, hands-on Digital Marketing Specialist who can run paid ad campaigns, manage our online presence, and turn clicks into customer visits. This isn’t a content-only role — it’s about results. The right candidate will understand how to drive traffic, optimize for conversions, and work closely with the operations team to generate leads daily.

Key Responsibilities

  • Plan, run, and optimize paid ad campaigns (Meta/Facebook)

  • Manage and grow our presence across Facebook, Instagram, YouTube, and LinkedIn

  • Launch retargeting ads to convert workshop visitors and past engagers

  • Collaborate on landing page optimization for lead capture

  • Respond to online inquiries and direct leads to the sales team

  • Create or supervise production of ad creatives: posts, videos, banners

  • Track performance via Google Analytics and Ads Manager

  • Prepare monthly reports showing cost per lead, ROAS, and next steps

  • Keep an eye on competitors and adjust strategies accordingly

  • Collaborate with the workshop team to promote offers, testimonials, and events

Requirements

  • Bachelor’s degree in Marketing, Digital Media, or related field

  • 1–3 years of experience in digital marketing with lead generation goals

  • Hands-on experience with Facebook Ads Manager

  • Comfortable using Google Analytics and SEO tools

  • Familiar with content tools like Canva, CapCut, or Adobe

  • Strong copywriting and communication skills

  • Self-starter with a performance mindset

Preferred Skills

  • Experience creating short-form video content (Reels, Shorts, TikTok-style)

  • Knowledge of the automotive or LPG conversion industry

  • Experience working with CRM or lead-tracking tools

  • Customer service mindset for engaging with online audiences